Stella artois—low key fire

Created, developed, and produced the social-first content series “Low Key Fire” for Stella Artois. We interviewed famous chefs about their favorite stuff in life that goes completely under the radar. From putting mayo in ramen to playing death metal at your dinner party—Stella thrives on the unexpectedly awesome.

Agency: DraftLine

Senior Copywriter & Series Creator: Me

Senior Art Director: Marina Rutenberg

Creative Director: Casey D’Alessandro