Stella artois—low key fire

Created, developed, and produced the social-first content series “Low Key Fire” for Stella Artois. We interviewed famous chefs about their favorite stuff in life that goes completely under the radar. From putting mayo in ramen to playing death metal at your dinner party—Stella thrives on the unexpectedly awesome.

Series co-creator + produced series + wrote all scripts

Agency: DraftLine

Series Creator and Head Writer: Me

Senior Art Director: Marina Rutenberg

Creative Director: Casey D’Alessandro