resume

Senior Growth Copywriter (Contract), Articulate

February 2024 - Present

  • Develop and write dynamic paid acquisition ads and social media creative for leading e-learning workplace training platform

  • Collaborate with brand partners on integrated marketing campaigns

Senior Copywriter (Contract), GT’s Living Foods

November 2023 - January 2024

  • Brought on in a contract role to lead development and writing on a national campaign for Synergy Kombucha

  • Wrote advertising copy (website, social, video scripts) to promote Synergy and the Sip of Life Campaign

Senior Copywriter, Draftline—Anheuser-Busch

November 2018 — August 2023

  • Lead development and production for high-engagement, socially-driven campaigns for brands across the Anheuser-Busch portfolio with an emphasis on seltzer and canned cocktails

  • Write advertising copy designed to reach customers in the appropriate target markets to promote beer

  • Built and finessed brand tone and persona across Natural Light, Busch, and Presidente beers

Copywriter, Group SJR

January 2018 — Nov 2018

  • Developed, wrote, and produced socially-driven campaigns for ExxonMobil

  • Expertly interpreted creative direction from briefs and converted into persuasive copy concepts

  • Managed day-to-day content on brand’s social media platforms

Copywriter, VaynerMedia

May 2015 — May 2017

  • Strategized and activated multi-tiered media campaigns for a variety of major brands

  • Produced eye-catching social content on a variety of platforms

  • Worked with art directors and account executives to create ideas and schedules that worked with the projects at hand

Ad Production Coordinator, CollegeHumor

August 2011 — May 2013

  • Worked with clients to coordinate approval on storylines and scripts for sponsored original content

  • Collected and prepared assets and materials needed for client campaigns and internal production

Page, NBC

June 2010 — July 2011

  • Guide and liaison for public tours at NBC Headquarters/Studios

  • Audience Services—Welcome, Seating, Support - Late Night with Jimmy Fallon, Dr. Oz, and Saturday Night Live

EDUCATION

Indiana University

Telecommunications, Creative Writing