Stella LIBERTÉ—introduction
People tend to think that taking alcohol out of your life forever, or even just for a night, limits your social freedoms… this isn’t true. So, we used Stella Liberté’s 0.0 alcohol content to demonstrate all the liberties (see what we did there) drinking a non-alcoholic beer affords you.
Agency: DraftLine
Senior Copywriter: Me!
Senior Art Director: Marina Rutenberg
Creative Director: Casey D’Alessandro