Synergy kombucha—sip of life

Synergy Kombucha is chock-full of health benefits. After tossing around a few taglines, my team and I settled on A Sip of Life as the ideal tag to remind the consumer that every single sip of the fermented tea is bursting with those life-affirming benefits.

Once the tagline was in place—my art director and I ideated, developed and wrote a :15 social-first spot to bring the concept to life. I provided all accompanying website copy for the Sip of Life contest that we ran, as well.

Company: GT’s Living Foods

Senior Copywriter: Me

Art Director: Mara Frontera

Creative Director: Susan Gornell