SIGGI’S YOGURT — MIAMI OPEN SPONSORSHIP

When it came time to announce Siggi’s official sponsorship of the 2025 Miami Open—I simply looked to one of my favorite movies of 2024: Challengers. While pitching the client, I even played a scene from the movie to help sell in the idea.

Tennis. High energy music. Beautiful visuals. And, of course, yogurt. The wonderful blend you didn’t know you needed in your life.

Video concept + all website copy + post copy for announcing brand partnership

Agency: The Ferm

Senior Copywriter: Me (The Yogurt King)

Executive Creative Director: Eric Smith