PRESIDENTE—never left

Our goal in 2020 was to introduce Presidente to as many people as possible.

Well, we got our chance with the 2020 Super Bowl. We presented the delicious Dominican beer to the world, along with the chairman of the brand: Alex Rodriguez. Apparently, this guy also played baseball back in the day, too?

Aired during 2020 Super Bowl

Agency: DraftLine

Copywriter: Me

Art Director: Keslie Watts

Associate Creative Director: Deniz Yegen

Creative Director: Eric Flinn