LG—second year

To launch the “LG G6 Second Year Warranty” program, we highlighted different sets of people in their 2nd year of something important. Firsts get a lot of attention but seconds need their turn in the sun, too…

LG is a company that appeals to the techie inside all of us. They know their cameras are unbeatable and they show it off. Also, it was a lot of fun to write puns on Instagram and make a lot of big, very technical words a bit more digestible on Twitter.

Agency: Laundry Service

Copywriter: Me!

Art Director: Angela Renai Comer

Associate Creative Director: Dan Rozier