cutwater—cut outs

In the fall of 2021, Cutwater tasked our team with creating paid social assets to wrap a bow on the year-long ”Cutout with Cutwater” campaign that we launched during the Super Bowl.

Well, we decided to interpret the term “cutout”…in the most literal way possible. We composed different cuts of stop motion assets with voiceover showcasing the plethora of locations where Cutwater canned cocktails can be enjoyed.

Agency: DraftLine

Senior Copywriter: That would be me.

Designers: Paul Green & JC Wu

Associate Creative Directors: Casey D’Alessandro & Steve Cady