cacti—the drop

When Travis Scott & Anheuser-Busch collaborated on a seltzer, we carved a niche in an overly saturated market. This 30-second spot takes the viewer on an epic journey through the CACTI flavors in a trippy, Boogie Nights-inspired ‘70s house party in the Hollywood Hills with a surprise ending.

AIRED DURING GAME 1 OF THE NBA EASTERN CONFERENCE FINALS 
12.2 MILLION VIEWS IN 24 HRS

Agency: DraftLine

Copywriters: Stuart McWhirter & Jenna Jones

Designer: Marko Radojevic

Art Director: Paul Green

Senior Art Director: Meredith Niles

Associate Creative Directors: Casey D’Alessandro & Steve Cady