The atlanta BOUNCERS—Brand identity

When Anheuser-Busch became the next company to hop onboard the Pickleball craze of 2023, I was tasked with creating the team’s identity from scratch. My team and I worked to craft a persona that perfectly married pickleball with beer. Thus, the Atlanta Bouncers were born.

I named them “The Bouncers” to combine bar bouncers and the act of bouncing in pickleball…get it? I crafted the entire voice for the brand, as well as ideated, developed, and produced content for Instagram, Twitter, billboards, and print ads.

Agency: DraftLine

Senior Copywriter: Me!

Senior Designer: Paul Green

Senior Art Director: Marina Rutenberg

Creative Director: Casey D’Alessandro