BABE WINE—wine for all fans

To kick off our “Wine for All Fans” campaign and capitalize on BABE’s partnership with the NFL—we teamed up with “Unnecessary Inventions” to design five unnecessary (but, like, totally essential) products to make football season just that much better for all kinds of fans, not just the super fans or barely fans.

Check out the QVC-style spoof launch video that I wrote. Yeah, I had a good time with this one.

Featured on ADWEEK and a Webby 2022 Best Influencer Campaign finalist

Agency: DraftLine

Copywriter: Stuart “Me” McWhirter

Designers: Paul Green & JC Wu

Senior Art Director: Meredith Niles

Associate Creative Directors: Casey D’Alessandro & Steve Cady